Cupcakes and Cashmere
Role
- Art Direction
- UI Design
Deliverables
- Brand Guidelines
- E-commerce Site Design
- Responsive Design
Adding the Icing on the Cake
With millions of blog subscribers and an already popular set of collections at Nordstrom, Emily Schuman, Founder of CupcakesandCashmere.com, set out to fuse the two by leveraging e-commerce to create a branded experience where customers wouldn’t need to go to a brick-and-mortar to purchase her line. I designed a clean, branded site that existed within her blog—one that her and her team could easily curate—to parallel her thoughtfully selected collection of household items and apparel.
Brand Colors
#000000
#6c6c6c
#f5b9be
#df7a73
#e1e0df
#ffffff
