Jones New York

Jones New York was looking for an opportunity to elevate its brand in today’s digital market, for today’s digital consumer. The goal: re-launch the Jones New York brand for the modern working woman. At the same time, they were also seeking to retain the long-standing fans that had been loyal to the brand. Our challenge was to deliver world-class digital campaigns and an e-commerce experience that tied together the new image while also recognizing those who were continuously devoted to the brand.