Juicy Couture Flagship

Juicy Couture was looking to reposition itself by reintroducing its heritage collection of tracksuits that were popularized by celebrities in the early 2000’s. To establish itself among a new demographic, it needed a new look and feel to parallel the relaunch. Utilizing emerging e-commerce platforms we delivered a robust editorial-style e-commerce site, a continuous stream of snack-able social and promotional content, and inner landing pages to grow the brand’s presence online and off.