Juicy Couture
Role
- Creative Direction
- UX/UI Design
Deliverables
- Digital Brand Guidelines
- E-commerce Site Design
- Responsive Design
Reimagining The Black Label Shopping Experience
After Juicy’s acquisition, I was tapped to redesign the site once more. Years of managing and running the original JuicyCouture.com label provided us with enough information to better understand the needs of both the client and the customer. We had twofold goals: minimize the path-to-purchase and maximize the opportunity to present curated, SEO-friendly promotional campaigns and collections on the homepage.
Brand Colors
#000000
#e11282
#d2a33e
#cccccc
#fffff
Typography
Playfair Display
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Montserrat Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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