Client
Leblon
Role
  • Creative Direction
  • UX/UI Design
  • 3D Modeling
Deliverables
  • CG Bottle Modeling
  • CG Bottle Rendering
  • Responsive Site Design
  • App Prototype Design

Delivering The Spirit Of Brazil To U.S. Consumers

Leblon launched its premium cachaça brand in the U.S. in 2005, before cachaça (pronounced ka-sha-sa) was even legal in most countries outside of Brazil; prior to 2013, it was required to label cachaça as “rum” in order to sell it in the U.S.. The brand’s challenge: expand its presence while also educating the public on the ingredients cultural history.
I created a 3D bottle replica to use across all its ads, and produced an online concept that would serve as a bespoke media hub for the brand’s educational video and audio content.

Brand Colors

#000000

#009148

#bee005

#1492ea

#c5c4c4

#ffffff