Madonna
Role
- Art Direction
- UI Design
Deliverables
- Digital Brand Guidelines
- E-commerce Site Design
- Responsive Design
- Content Strategy
- Email Marketing
Giving “Good Face” with Madonna’s MDNA Skincare.
The MDNA Skincare line had already hit massive success in the Japanese markets. Our challenge was to leverage that success to launch the line in the U.S. With only 6 core products for the launch, we were tasked with rendering a similar brand experience to their Northeast Asian e-commerce site, creating marketing content, and optimizing each one for western consumers.
Brand Colors
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